Kenda Tires Sponsorship Qualifications & Requirements Guide

Kenda Tires partners with creators and drivers who actively use their vehicles, create consistent educational automotive content, and reach an audience that aligns with specific Kenda tire categories. Our sponsorships are long-term partnerships focused on real-world use, product education, and measurable marketing value.

If you do not meet the requirements below, please do not apply.

Who Should Apply

You may be a good fit if you:

Actively create automotive content with real-world vehicle use

Educate your audience through narration, explanation, or on-camera discussion

Have an established audience that aligns with the tire category you are requesting

Meet the minimum requirements on at least one qualifying platform

Are willing to use a tracking link and tag Kenda in all related content

Audience & Tire Category Alignment (Required)

Your existing content must clearly align with the tire category you are requesting.

KLEVER Tires – Trucks, SUVs, overlanding, towing, trail use, off-road, work trucks

VEZDA Tires – Performance cars, drifting, motorsports, track use, street performance

If your current content does not align, your application will not be reviewed.

Minimum Platform Requirements (Must Meet One)

You must meet the full requirements on at least one platform below.
Additional platforms increase value but are not required.

YouTube (Strongly Preferred)

5,000+ subscribers

15,000+ average monthly views

At least 1–2 automotive videos per month

Narrated, voiceover, or on-camera educational content

Instagram (Video-First)

15,000+ followers

500,000+ average monthly reach

2–4 automotive Reels per month

On-camera or narrated video content

TikTok

50,000+ followers

2,000,000+ average monthly views

Weekly automotive video posting

Spoken or on-screen educational context

Facebook (Supplemental Only)

Facebook does not qualify on its own but may add value if combined with another platform.

Content Expectations

All applicants must be able to provide examples of content where they:

Explain a product choice or setup

Discuss real-world performance or use

Share lessons learned or comparisons

High-quality photos alone are not sufficient.

Additional Requirements

All accounts must be public

Accurate tire model and size selection is required

Approved partners must run Kenda Tires for a minimum of 12 months

All Kenda-related content must include proper tagging and the provided tracking link

Before You Apply – Quick Check

Do you:

Meet the minimum requirements on at least one platform?

Create educational, narrated automotive content?

Have content aligned with KLEVER or VEZDA tires?

Plan to actively create content, not just post photos?

If any answer is no, please wait to apply.

Final Note

Submitting an application does not guarantee approval. All applications are reviewed using Kenda’s internal evaluation system, and partnerships are approved based on alignment, consistency, and overall marketing value.

If you meet the requirements above, we look forward to reviewing your application.

Please make sure you have fully read the Qualifications and Requirements. Applicants who apply without fully reading the qualifications and requirements will not be reviewed and will lead to an automatic denial.