About Kenda Automotive Tires

For more than 60 years, Kenda has built a reputation on one simple principle: deliver dependable performance at a value drivers can trust.

Founded in 1962, Kenda began as a global manufacturer focused on engineering tires that perform in the real world. Today, Kenda Automotive Tires brings that same commitment to passenger cars, SUVs, and light trucks across North America, combining advanced engineering, rigorous testing, and real-world validation to meet the demands of modern drivers.

Our automotive tire lineup is engineered to serve a wide range of vehicles and driving environments, from daily commuting and long-distance highway travel to work trucks, adventure vehicles, and performance-driven applications.

Engineered for Real-World Driving

Every Kenda automotive tire is designed with purpose. We engineer for durability, safety, comfort, and consistent performance across changing road and weather conditions. Our products are tested through advanced laboratory development, extensive proving-ground evaluation, and real-world use, including motorsports and professional applications where performance matters most.

This commitment is reflected in our Podium2Pavement™ philosophy. What performs at the highest levels of competition informs what we build for everyday driving. Racing, testing, and engineering data are applied directly to our consumer tire designs to ensure confidence behind the wheel.

A Tire for Every Drive

Kenda’s automotive lineup is built around clearly defined product families to help drivers find the right tire for their vehicle and lifestyle:

  • VEZDA passenger car tires deliver confident handling, responsive control, and refined comfort for modern sedans and performance vehicles.

  • KENETICA all-season tires provide dependable, everyday performance with a focus on longevity, comfort, and year-round drivability.

  • KLEVER SUV and light truck tires are engineered for strength, durability, and versatility, supporting work demands, towing, hauling, and adventure-ready driving.

Each product family is developed with specific performance goals in mind, allowing drivers to choose with confidence based on how and where they drive.

Premium Performance at a Value Price

Kenda Automotive Tires are designed to deliver premium performance without the premium price tag. Our global manufacturing capabilities, disciplined engineering process, and focus on efficiency allow us to provide high-quality tires that offer exceptional value.

This approach makes Kenda a trusted choice not only for consumers, but also for independent dealers, fleets, and professionals who demand performance, reliability, and consistency.

Built on Trust, Driven by Innovation

Kenda continues to invest in research, testing, and innovation to meet the evolving needs of today’s drivers. From advanced tread compounds and optimized tread patterns to improved ride comfort and long-term durability, our engineering teams focus on creating tires that inspire confidence mile after mile.

Whether you are commuting to work, heading out on a road trip, towing heavy loads, or pushing performance limits, Kenda Automotive Tires are designed to support your journey.

Wherever you go, Drive Kenda.

A blue Toyota off-road vehicle on a rocky dirt trail in a mountainous area with a clear sky, featuring Kenda tires and a front bumper guard. Text overlay reads 'Adventure begins with Kenda tires' and 'Kenda Klever R/T'.
Image of four different Kenda tires designed for winter driving, with a snowy mountain background and a large text that says "Winter Ready." The tires are labeled with their specific models: Klever H/T 4S, Klever A/T Trail, and Klever A/T2, with the Kenda Tires logo in the bottom right corner.