Kenda Tires Sponsorship Qualifications & Requirements Guide

Thank you for your interest in partnering with Kenda Tires.

Kenda’s sponsorship program is built around authentic, long-term partnerships with creators, drivers, and automotive enthusiasts who actively use their vehicles, create high-quality educational content, and can clearly communicate real-world experience to an engaged audience.

This guide outlines the minimum requirements to be considered for sponsorship. It is designed to help applicants quickly determine whether they are a good fit before applying.

1. Core Sponsorship Philosophy

Kenda sponsorships are not based on follower count alone, one-time promotions, or logo placement.

We prioritize partners who demonstrate:

• Real-world vehicle use
• Consistent, high-quality content creation
• Educational and explanatory communication
• Audience alignment with specific tire categories
• Measurable marketing value

If your content does not currently reflect these qualities, you may wish to apply at a later time once your platform has grown.

2. Audience & Product Alignment Requirement (Critical)

All applicants must have existing content that clearly aligns with the tire category they are requesting.

Your audience should already consist of people who would realistically purchase and use that tire. Sponsorships are not approved based on future plans alone.

KLEVER Tire Audience Alignment

Applicants requesting KLEVER tires must have content focused on one or more of the following:

• Trucks or SUVs
• Overlanding or expedition travel
• Towing and hauling
• Trail riding or off-road use
• Rock crawling
• Work trucks or utility-based vehicle use

VEZDA Tire Audience Alignment

Applicants requesting VEZDA tires must have content focused on one or more of the following:

• Performance cars
• Drifting or motorsports
• Track days or competitive driving
• Street performance builds
• Automotive racing culture

Applicants whose content does not clearly align with the requested tire category will not be evaluated.

3. Minimum Platform Participation Requirements

Applicants must be actively publishing content on at least one (1) primary platform listed below:

• YouTube
• Instagram
• TikTok
• Facebook

All social media accounts must be set to public.

Applicants are not required to be active on every platform. However, they must meet the full minimum requirements on at least one platform to qualify.

4. Minimum Platform Thresholds (Non-Negotiable)

To ensure all approved sponsorships deliver meaningful and measurable value, the minimum thresholds below are intentionally set so that meeting the requirements on a single platform qualifies the applicant for sponsorship consideration on its own.

Additional platforms, event participation, or show presence increase overall partnership value but are not required for eligibility.

Applicants who do not meet the minimum requirements on at least one platform should not apply.

YouTube (Primary & Strongly Preferred Platform)

YouTube is Kenda’s highest-value platform for education, product explanation, and long-term marketing impact.

Applicants qualifying through YouTube must meet all of the following:

 • Minimum of 5,000 subscribers
• Minimum of 15,000 average monthly views
• Consistent posting cadence of at least 1–2 automotive-focused videos per month
• Content must include narration, voiceover, or on-camera explanation
• Videos must provide educational or informational value, such as product discussion, real-world usage, comparisons, setup explanations, or performance insights
• Content must align with the requested tire category

Channels that post only cinematic footage, music-only edits, or non-explanatory visuals do not qualify.

Instagram (Video-First Requirement)

Instagram is evaluated as a short-form video platform, not a photography portfolio.

Applicants qualifying through Instagram must meet all of the following:

 • Minimum of 15,000 followers
• Minimum of 500,000 average monthly reach
• Consistent posting of Reels-based automotive content (minimum of 2–4 Reels per month)
• Content must include on-camera explanation, narration, or educational context
• Posts must demonstrate real-world vehicle use and audience engagement
• Content must align with the requested tire category

Accounts focused primarily on static photography without meaningful video or explanation do not qualify.

TikTok (High-Scale, High-Consistency Requirement)

TikTok is evaluated as a high-velocity platform and requires meaningful scale to qualify independently.

Applicants qualifying through TikTok must meet all of the following:

 • Minimum of 50,000 followers
• Minimum of 2,000,000 average monthly views
• Consistent posting cadence of at least weekly automotive-focused videos
• Content must include spoken explanation, narration, or on-screen educational context
• Videos must demonstrate vehicle use, performance, or technical insight
• Content must align with the requested tire category

Entertainment-only or trend-based content without automotive education does not qualify.

Facebook (Supplemental Platform Only)

Facebook is considered a supporting platform and does not qualify on its own.

Minimum expectations for Facebook include:

 • Minimum of 1,000 followers
• Minimum of 10,000 average monthly post reach
• Automotive-focused video content demonstrating real-world use

Facebook performance is evaluated as additive value only.

Event & Show Presence (Additive Value)

Event and show participation strengthens an application but does not replace digital platform requirements.

Meaningful event presence includes:

 • Participation in 3–5 verified automotive events annually
• Applicant’s vehicle must be present and visibly running Kenda Tires
• Events must be relevant to the requested tire category

5. Content Consistency Expectations

Applicants must demonstrate:

 • Ongoing posting history (at least monthly)
• Automotive-focused content over time
• Active audience interaction through comments, questions, or discussion

Creators who post only during sponsorship periods or show inconsistent activity are unlikely to be approved.

6. Educational & Explanatory Content Requirement

All applicants must provide at least three (3) examples of content where they:

 • Explain a product choice or setup
• Discuss real-world performance or usage
• Share lessons learned, comparisons, or tradeoffs

High-quality photos alone are not sufficient. Educational and explanatory content is required.

7. Tire Selection & Fitment Accuracy (Required)

Applicants must:

 • Visit the Kenda Automotive website
• Identify the exact tire model and size requested
• Provide both a primary and secondary tire option

Accurate fitment information is critical. Incorrect or incomplete information may result in no response.

8. Content & Marketing Commitment

Approved partners are expected to actively showcase Kenda Tires through content creation, which may include:

 • YouTube long-form videos
• Short-form videos (Reels, Shorts, TikTok)
• Photos and real-world usage imagery

Applicants must submit a basic content and marketing plan outlining what they intend to create.

9. Tagging, Brand Representation & Tracking Link Requirements

Required Platform Tags

All Kenda-related content must include the appropriate brand tag:

 • YouTube: Kenda Tires USA
• Instagram: @drivekendausa
• Facebook: Drive Kenda USA
• TikTok: @kendatire

Mandatory Tracking Link Requirement

All approved sponsorship partners will be provided with a unique Kenda Tires tracking link.

This tracking link must be included in every post, caption, description, pinned comment, or bio link where Kenda Tires are shown, mentioned, or discussed.

The tracking link allows:

 • Consumers to learn more about Kenda Tires
• Followers to locate authorized Kenda Tire retailers
• Kenda to accurately measure sponsorship performance

Failure to consistently use the tracking link may result in a review of the partnership and possible adjustment or forfeiture of sponsorship benefits.

10. Partnership Duration Expectation

Approved partners are expected to:

 • Run Kenda Tires for a minimum of 12 months
• Represent the brand accurately and authentically
• Deliver agreed-upon content within the proposed timeframe

Sponsorships are intended to be partnerships, not short-term promotions.

11. Evaluation & Approval Process

All applications are reviewed using Kenda’s internal evaluation framework, which considers:

 • Platform performance and engagement
• Educational capability
• Content consistency
• Audience and product alignment
• Real-world vehicle use and visibility

Submitting an application does not guarantee approval.

12. Reasons an Application May Not Be Approved

Applications may be declined for reasons including, but not limited to:

 • Audience does not align with the requested tire category
• Minimum platform thresholds not met
• Missing educational content examples
• Inconsistent posting history
• Incorrect or incomplete tire selection information

Applicants are welcome to reapply if circumstances change.

Final Note

Kenda Tires values partnerships built on real-world use, education, transparency, and long-term value.

If you are passionate about your vehicle, create meaningful automotive content, and align naturally with the tire category you are requesting, we encourage you to apply.

Thank you sincerely for your interest in Kenda Tires. 

Please make sure you have fully read the Qualifications and Requirements. Applicants who apply without fully reading the qualifications and requirements will not be reviewed and will lead to an automatic denial.